Who is the Kingsway Business Association?
The Kingsway Business Association (KBA) is a Business Revitalization Zone (BRZ) that was established in 1987. We represents over 350 businesses in the north central area of Edmonton and are home to several hospitality facilities including several major hotels, a major shopping centre (Kingsway Mall), a unique Aviation Museum and the first municipal Airport in the British Commonwealth.
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KBA Misson
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Map of BRZ
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KBA Advertising
KBA MIssion
Our Mission is to continually work toward making Edmonton Kingsway the preferred place to Shop-Play-Fly-Stay through our leadership in marketing and advocacy. As a non–profit organization funded by its members the goals of the KBA are to
- Continue enhancement projects for Edmonton Kingsway
- Support efforts to promote the long term viability of the Edmonton City Centre Airport as an airport
- Focus marketing in specific areas
KBA Advertising
Last year, the Kingsway Business Association advertised and promoted the Edmonton Kingsway area through:
- Edmonton Visitors Guide (circulation 175,000) - Edmonton Tourism
- Yellowhead IT! Magazine (circulation 75,000)
- Yellowhead IT! Maps
- Yellowhead IT! Website
- Cold Lake Courier Directory
- Tradeshow in Fort McMurray
Over the last few years the Kingsway Business Association has focused on targeting the Northern Alberta market and those traveling along the Trans Canada Yellowhead Highway. We have found that Northerners come to Edmonton to do the majority of their shopping as well as to use the health services in Edmonton. Edmonton Kingsway is easily accessed by those driving into Edmonton and flying into the Edmonton City Centre Airport.
